Putting us on the map.

We are proud to announce that Eduardo Angel LLC is now on a dig­i­tal map called, Made in New York, a great resource devel­oped by Mayor Michael Bloomberg for tech com­pa­nies, investors, devel­op­ers and designers. Featuring more than 500 local com­pa­nies across the city’s five bor­oughs, includ­ing 325 that are presently hir­ing, the projects’s goal is to inter­ac­tively show what is hap­pen­ing in the tech­nol­ogy indus­try through­out the five boroughs.

NYC Digital Companies Map

“We expect this map to be another tool that helps pro­pel our tech indus­try for­ward,” Bloomberg said . “The growth of the tech indus­try in New York City has been a crit­i­cal part of weath­er­ing the nation’s eco­nomic down­turn, far bet­ter than the rest of the country.” Since the map plots com­pa­nies by loca­tion, job seek­ers can explore their desired neigh­bor­hoods, mak­ing this a fan­tas­tic resource for any­one who lives or is mov­ing to New York City to find jobs in the tech­nol­ogy sector. The map can be also be sorted by dig­i­tal com­pa­nies, investors, and co-working and incu­ba­tor spaces.

“Cre­ative peo­ple want to be around other peo­ple and cre­ativ­ity is dri­ving the tech indus­try,” Bloomberg said. “We are mak­ing con­cen­trated efforts to sup­port entre­pre­neurs and startups.”

Addi­tion­ally, Mayor Bloomberg, the Depart­ment of Small Busi­ness Ser­vices and NYC Dig­i­tal, along With Google, Mash­able and Tum­blr have intro­duced a New Tech­nol­ogy Toolkit to Help Small Local Busi­nesses Launch and Grow Online. We believe that these new resources are increas­ing the vis­i­bil­ity, as well as com­pet­i­tive­ness for new com­pa­nies to stay on top.  We wel­come new challenges. 

Is this map a valu­able tool for you? What else can New York do to adver­tise its ris­ing tech indus­try?  As always, share your thoughts with us below.

Source: eduardoangel.com

The power of words in marketing.

A won­der­ful friend sent me this short video, which impacted me at sev­eral dif­fer­ent levels.

The orig­i­nal inten­tion of the direc­tor, Seth Gard­ner, was “to illus­trate the power of words to rad­i­cally change a mes­sage and its effect upon the world.” It can be seen as a clever mar­ket­ing piece or a bit­ter­sweet per­sonal story.

For some rea­son, the video reminded me of the Wash­ing­ton Post’s exper­i­ment about 5 years ago, when Joshua Bell, one of the best con­cert vio­lin­ist in the world, played for free, for 45 min­utes, on a vio­lin worth 3.5 mil­lion dol­lars at a sub­way sta­tion in D.C. Over a thou­sand peo­ple passed by Bell, only seven stopped to lis­ten him play, includ­ing a 3-year old boy, and only one per­son rec­og­nized him. He col­lected $32.17. A few nights before he was play­ing a sold out the­ater in Boston with an aver­age ticket of $100.

The first video inspired me to rethink how we mar­ket our com­pany and com­mu­ni­cate with our clients, and the sec­ond one remind to “stop and smell the roses” or at least lis­ten to the music more often.

Source: eduardoangel.com

Seeing Information.

We have been try­ing inno­v­a­tive ways to make our con­tent more visu­ally appeal­ing. Here are some of the most recent fea­tures that you might not know.

• The Tag Cloud is great. The more we write about a topic the big­ger it gets in the “cloud.” Sim­ply click on one word to access the most rel­e­vant articles.

• The Event Cal­en­dar (on your right) is very easy to share, sub­scribe to, and down­load (Google Cal­en­dar, iCal, etc). The Col­ored Cat­e­gories are now much eas­ier to read. This is a brand new edition.

• Visual Serendip­ity is our ongo­ing weekly series of images taken with a cell­phone. You can access all the images by sim­ply search­ing for “Visual Serendipity”

• We have been on Tum­blr for a long time. We love the site’s inter­ac­tion with other pho­tog­ra­phers and blog­gers, as well as the beau­ti­ful look­ing menu of “recent posts.”

• We are part of Bloomberg’s Dig­i­tal Map for Tech Com­pa­nies in New York. Come back tomor­row to learn more about this great project.

• And our Visu­als page keeps grow­ing and chang­ing. We are host­ing our images on Pho­to­Shel­ter and have been very happy with the results.

So, how are we doing? Do you like the graph­ics as much as we do? What can we do bet­ter to improve the site? Talk to us.

Source: eduardoangel.com

Updated Blog Editorial Policy.

“The pur­suit of excel­lence is less prof­itable than the pur­suit of big­ness, but it can be more sat­is­fy­ing.” David Ogilvy

In order to be truly objec­tive and have com­plete free­dom to voice our hon­est opin­ions, we will no longer use affil­i­ate links at www.eduardoangel.com. We pro­vide qual­ity content—not com­mer­cial­iza­tion. This new edi­to­r­ial pol­icy is effec­tive now, and it applies to our in-depth reviews for Canon’s brand new EOS 5D Mark III, Adobe Light­room 4 and later posts.

Source: eduardoangel.com

Are you eligible for a complimentary (free) Lightroom 4 upgrade?

Adobe doesn’t notify cus­tomers who pur­chased single-user licenses about com­pli­men­tary post-announce upgrades, BUT accord­ing to a some­what obscure com­pany pol­icy, users who bought soft­ware (full or upgrade) soon after a new ver­sion was announced, might be eli­gi­ble for a com­pli­men­tary upgrade. If you fol­lowed my instruc­tions on a pre­vi­ous post to pur­chase Light­room 4 50% off, you might be one of the lucky ones.You need to con­tact Adobe directly to find out if you fall in the eli­gi­bil­ity period. Let me know how it goes.

If you already pur­chased the upgrade and have ques­tions about the instal­la­tion, fol­low these sim­ple steps here and here.

Lightroom 4 Box Art

Source: eduardoangel.com

The Lion in the cloud.

The release of the new Mac OS X 10.8 Moun­tain Lion is approach­ing. Apple recently unveiled a “devel­op­ers pre­view” to get pro­gram­mers up to speed with the new plat­form. The ship­ping ver­sion will be avail­able in less than 6 months. So far, some of the high­lighted fea­tures are a deeper inte­gra­tion with Apple’s iCloud, new shar­ing capa­bil­i­ties, and improved secu­rity. It is believed that Rosetta will stay with us a lit­tle longer, while iChat will be replaced with “iMessages.”

As expected, iCloud will be the cen­ter of Apple’s uni­verse, and all other devices (iPhones, iPads, desk­tops, and lap­tops) will sim­ply inter­act with iCloud to han­dle media, mes­sag­ing, cal­en­dars, reminders, set­tings, and even pur­chases. Every­thing lives in the cloud—the device is sim­ply a way to retrieve and add infor­ma­tion. Oddly enough, one of the biggest changes is direct inte­gra­tion with Twit­ter. iCloud’s Doc­u­ments will be com­pet­ing directly with Google Doc­u­ments.

Mountain Lion MacOX10.8

Appli­ca­tions like Safari, Mail, iPhoto, Reminders, and Photo Booth will be able to tweet directly with­out hav­ing to launch or man­age a sep­a­rate Twit­ter client. Tweets will be context-aware: mean­ing a tweet from iPhoto will enable shar­ing via Flickr, while a video tweet will dis­play Vimeo or YouTube as an option. What will come out first, the new OS or the updated line of Mac Book Pros?

Source: eduardoangel.com

Visual Serendipity

Serendip­ity: noun; the occur­rence and devel­op­ment of events by chance in a happy or ben­e­fi­cial way.

Facial Hair Brooklyn Style

I saw this ad at a sub­way sta­tion, and found it really engag­ing. I must admit I had never real­ized that a) each bor­ough in New York has its own facial hair style, and b) that shav­ing is now super hip hop cool. The poster is part of a huge cam­paign for Braun’s Cruzer 6 which appar­ently “deliv­ers cutting-edge tech­nol­ogy and per­for­mance giv­ing you a close shave, neat trim or defined edges and pro­vides an inno­v­a­tive wet & dry tech­nol­ogy mak­ing it a con­ve­nient shaver for use under the shower.” Wow. That’s  a mouthful!

Braun Hair Styles for Facial

Source: eduardoangel.com

Is Anyone Going to Want Google's New Glasses? - The Atlantic

Google Glasses

Source: The Atlantic

Learning from Kodak’s failures.

Kodak Logo History

Learning from Kodak’s mistakes and how to prevent them.

Source: eduardoangel.com